Tuesday, May 29, 2012

The Need for Focus in Online Writing

Many aspiring writers aim for diverse fields, hoping to make a success in every field. While it is OK to have many goals, online success boils down to this:
  • You are always selling to a market.
  • A market is a group of people with a specific need. You are addressing that need.
  • Your success depends on how well you address this need.
  • One of the best ways to do this is to focus on just one market in a blog /site.
Now imagine you have promoted your site/ blog/ writing in one particular market. That is a promise to the reader and he/she follows the link and visits your online window. If you have stuck to your promise and addressed just that market, your visitor will be satisfied.

But imagine if you sidetracked a bit and decided to do something on a whim: For instance you are maintaining a  personal development blog and have promoted it as such. One day you find something funny (a picture or an article idea) and you like it so much that you decide to post it.

The visitor will be confused when he sees this post on your blog, as he was expecting personal development tips. He is not likely to return.

Thus focusing on your selected niche in a particular site/blog is important for drawing in targeted traffic and for maintaining it.

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