Wednesday, October 10, 2012

The Reasons for Google's Success-Could be Yours Too!

Google's phenomenal success is self-evident. 'To google' has become a verb in most languages. For millions of net users like you and me, Google is an intimate part of our lives. Even though the company has a profit making motive like all other companies, the way they do it sets a model for effective business.

The key to Google's success is that they realize the value of their customers: you and me. Adsense publishers might debate that point. Well, Google does treat its customers far better than most other companies.

Apart from revolutionizing global information access, Google constantly strives to improvise  users' experiences with all of its products.

Google facilitates your success. For instance, if you have good writing skills, you can start a successful blog on blogger for free. You can even make some pocket money on your blog using Google's Adsense. For zero investment of money!

Google also constantly improvises its products to enrich the users' experiences. As an example, Blogger offers a wide range of apps that enable you to sell even third party products (like that of Amazon) on your  blog.

Google's home page offers a flabbergasting range of free facilities for your information, business promotion, and entertainment. Here are a few samples:

Information products

Google search- The ubiquitous Google.
Google images/video: Image/video specific search.
Google maps-Locate places on any country and get routes between any number of destinations; plan your trip. Even public transport timings are available.
Google news- Get the latest news from around the world.
Google translate -65 languages and growing !

Business promotion

Google documents - Store your documents online. Convert between formats.
Google sites- Get a free site
Google calendar-Mark and schedule your appointments online. Share with associates.
Google mobile-  Make your phone your wallet, find great shops near you.

Entertainment

Google play- A vast variety of games and apps to choose from.
Panoromio- Enjoy beautiful photographs from all over the world by top photographers.

There are many more products, most of which are free. Check them out at http://www.google.co.in/intl/en/about/products/

Google labs

Google used to have an online playground called Google labs. Here you could play around with novel ideas that Google was experimenting. Most of its popular products like Maps, News etc originated here. Unfortunately, Google stopped labs effective July 2011.

Google labs was a significant reason for its success, for it highlighted the company's creative side. Who knows how many more innovative products like Maps would have been born out of Labs!

Google says it is about focus and prioritization on the existing opportunities. However, they seem to have missed the point that opportunities are made by us. Maps, Docs, and Reader were born in the Labs.

Mimicking Google success lesson

So Google's lesson here for us is to focus on the customer-first and last. Identify your customers and keep thinking how to make life easier and more rewarding for them. It is the old lesson of adding more and more value to customers.

However, was shutting down Google labs a customer focused decision or one based on cost effectiveness ? I feel Google has departed from its 'fun' way of doing things here. Lets see how this fares in the long run.
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